Before talking about the benefits of e-commerce, do you know what it is?
What is e-Commerce?
E-Commerce is the activity of buying or selling products or services online or over the Internet.
Types of e-Commerce
E-commerce companies can be classified into two broad categories:
Business-to-Business (B2B)
B2B e-commerce refers to the electronic exchange of goods and services between businesses.
Business-to-consumer (B2C)
B2C e-commerce, on the other hand, refers to the sale of goods and services from businesses to consumers through an online platform.
Now that you know the main idea of e-commerce, lets talk about the benefits:
- The e-commerce model is cheaper: To talk about the advantages of e-commerce, we must start by mentioning that it is a very cheap business model. A company that operates through an e-commerce website, for example, saves the costs associated with the maintenance of a physical space, the payment of rents, and the fitting out that a store needs to be operational.
- Reaches a very wide audience: Another advantage of e-commerce that you should be aware of is the level of reach that this type of business has. A physical business is limited by the space in which it is located, while e-commerce has a global reach. This is perhaps one of the greatest benefits of e-commerce, since reaching a larger number of potential customers translates directly into higher revenues.
- Facilitates the sales and purchasing process: In this sense, the advantages of e-commerce translate into making it easier for users to find what they need, receive a response in time and make purchases with just a couple of clicks. On the other hand, if we talk about the advantages of e-commerce for companies, we should mention that those who are engaged in e-commerce usually provide a better sales service and, therefore, can retain more customers.
If you are ready to start your own online store, but don’t know where to begin, or need help getting started, talk to our experts, they will be more than happy to guide you on the road to your business success.
